Summary of “10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job” by Patrick J. McGinnis (2016)

Summary of

Entrepreneurship and StartupsFunding and Investment

Title: 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

Author: Patrick J. McGinnis

Publication Year: 2016

Categories: Funding and Investment


Introduction

In “10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job,” Patrick J. McGinnis presents a compelling case for individuals who aspire to delve into entrepreneurship without giving up the security of their full-time jobs. Through practical advice, real-life stories, and proven strategies, McGinnis illustrates how it is possible to pursue entrepreneurial activities part-time, leveraging just 10% of one’s time, resources, and energy. This summary delves into the core tenets of the book and highlights actionable steps that readers can undertake to become successful 10% Entrepreneurs.


1. The Concept of the 10% Entrepreneur

Key Point: The 10% Entrepreneur is someone who dedicates 10% of their time and resources to entrepreneurial pursuits while maintaining their primary employment.

Example: McGinnis introduces readers to Hemi Zucker, CEO of J2 Global, who allocated 10% of his time to invest in startups, eventually amassing a significant portfolio.

Actionable Step: Start small by allocating a specific portion of your time (e.g., 4 hours a week) to explore and invest in side projects or startups.

2. The Benefits of Being a 10% Entrepreneur

Key Point: Engaging in part-time entrepreneurship offers multiple benefits, such as financial diversification, skill development, and increased job satisfaction.

Example: McGinnis references a pharmaceutical executive who improved his problem-solving skills and broadened his professional network by engaging in part-time ventures.

Actionable Step: Identify and write down one or two areas where you can potentially benefit, such as learning new technology or gaining financial returns, and seek opportunities that align with these goals.

3. The Five Types of 10% Entrepreneurs

Key Point: McGinnis categorizes 10% Entrepreneurs into five types: The Angel, The Advisor, The Founder, The Aficionado, and The 110% Entrepreneur.

  • Angel: Invests money in startups.
  • Advisor: Provides expertise and guidance.
  • Founder: Creates and launches a side business.
  • Aficionado: Pursues passion-based projects.
  • 110% Entrepreneur: Combines elements from all these types at different times.

Example: McGinnis himself acted as an Advisor for a startup by offering his marketing expertise and eventually benefitting financially when the startup succeeded.

Actionable Step: Identify which type of 10% Entrepreneur you most resonate with and research at least three specific opportunities that fit this category.

4. Building a Portfolio Career

Key Point: Diversifying one’s professional life by building a “portfolio career” can mitigate risks and enhance personal growth.

Example: Andrea, an HR professional, diversified her career by working part-time on a mobile app startup while still employed, thus securing a fallback option and additional income in case of job instability.

Actionable Step: List current skills and interests and brainstorm how these can be applied to new ventures. Draft a plan detailing how many hours per week you can commit and what kind of projects to invest in.

5. Tapping into Your Skills and Resources

Key Point: Leverage existing skills, knowledge, and networks when starting your 10% entrepreneurial journey.

Example: McGinnis tells the story of a finance executive who used his expertise to advise fintech startups, ultimately joining one as CFO once it took off.

Actionable Step: Conduct a self-assessment to determine your marketable skills and network connections. This can be done by listing competencies and the existing contacts who might benefit from them.

6. Financial Investment as a 10% Entrepreneur

Key Point: Part of the 10% approach involves smart investing to support entrepreneurial activities while mitigating financial risk.

Example: Pedro, a successful but risk-averse individual, allocated a small percentage of his savings to invest in various startups. His diversified portfolio yielded significant returns over time.

Actionable Step: Determine a fixed percentage of your disposable income that you feel comfortable investing in entrepreneurial ventures. Allocate these funds to a mix of high-potential startups while balancing your existing investment portfolio.

7. Networking and Collaboration

Key Point: Building and leveraging a robust network is crucial for finding and succeeding in entrepreneurial ventures.

Example: McGinnis provides the example of a lawyer who thrived by partnering with experts from different fields and accessing their networks for collaborative projects.

Actionable Step: Proactively attend networking events, join online communities, and reach out to professionals in your industry to lay the groundwork for potential collaborations.

8. Time Management and Prioritization

Key Point: Effective time management is critical for balancing full-time job responsibilities with entrepreneurial endeavors.

Example: Lucy, a marketing manager, allocated her weekends and a few hours on weekdays to work on her e-commerce site, ensuring she didn’t compromise her full-time job performance.

Actionable Step: Create a weekly schedule that includes dedicated time slots for your side projects. Use tools like calendars and task management apps to keep track of your time commitments.

9. Learning from Failure

Key Point: Failure is an inevitable part of the entrepreneurial journey; learning from these experiences is essential for long-term success.

Example: Andy, an engineer, launched a tech startup that failed but gained valuable lessons that he later applied to a successful venture.

Actionable Step: Set aside time for reflection after each setback. Maintain a journal to document what went wrong, what you learned, and how to apply these lessons to future endeavors.

10. Long-Term Vision and Patience

Key Point: Patience and a long-term perspective are necessary, as entrepreneurial success often takes time to materialize.

Example: McGinnis recounts the story of a retail manager who spent years working on her fashion line and eventually became a successful boutique owner.

Actionable Step: Set realistic, long-term goals and milestones for your entrepreneurial projects. Review and adjust these goals periodically to stay motivated and account for changing circumstances.

11. Leveraging Technology

Key Point: Utilize technology to scale your efforts and streamline operations.

Example: John, a software developer, used automation tools to manage customer inquiries and sales processes for his side business, thus enhancing efficiency without additional manpower.

Actionable Step: Identify tech tools and platforms relevant to your entrepreneurial domain. Integrate at least one new tool into your workflow to save time and resources.

12. Building a Support System

Key Point: A strong support system comprising mentors, advisors, friends, and family can provide guidance and encouragement.

Example: Sarah, an architect, leveraged her professional and personal network for feedback and advice, which played a crucial role in the development of her innovative design startup.

Actionable Step: Regularly communicate with supportive individuals in your life about your entrepreneurial goals and progress. Consider forming or joining a mastermind group for mutual support.


Conclusion

McGinnis’ “10% Entrepreneur” method provides a structured and practical approach to exploring entrepreneurial ventures without forfeiting job security. By dedicating just 10% of one’s time, resources, and energy, individuals can diversify income streams, acquire new skills, and potentially unlock greater professional fulfillment. Following the outlined steps and actionable advice, readers can embark on their entrepreneurial journey with confidence and a clear strategy.

Entrepreneurship and StartupsFunding and Investment