Marketing and Sales topics Top Books in Digital Marketing Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland Building a Brand Story by Don Miller Building a StoryBrand by Donald Miller Top Books in Brand Management A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition by John Michael Morgan Top Books in Customer Relationship Management Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell & Jackie Huba CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers by Paul Greenberg Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader Top Books in Sales Strategies Agile Selling by Jill Konrath Aligned to Achieve by Tracy Eiler and Andrea Austin Amp Up Your Sales by Andy Paul Top Books in Market Research An Applied Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods by W. Alex Edmonds, Thomas D. Kennedy Basic Marketing Research by Gilbert A. Churchill Jr. Consumer Insights: Findings from Behavioral Research by Joseph W. Alba Top Books in Advertising Adland: A Global History of Advertising by Mark Tungate Advertising Creative: Strategy, Copy, and Design by Tom Altstiel, Jean Grow Advertising Secrets of the Written Word by Joseph Sugarman Top Books in Content Marketing Ask by Ryan Levesque Authority Content by David Jenyns Building a StoryBrand by Donald Miller Top Books in Social Media Marketing 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business by Andrew Macarthy Building A StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers and Ignite Your Business by Ann Handley, C.C. Chapman Top Books in Public Relations Corporate Communication: A Guide to Theory and Practice by Joep Cornelissen Crystallizing Public Opinion by Edward Bernays Effective Public Relations by Scott M. Cutlip, Allen H. Center, and Glen M. Broom Top Books in Marketing Analytics Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby Advanced Web Metrics with Google Analytics by Brian Clifton Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Building a Brand Story by Don Miller
Building a StoryBrand by Donald Miller
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition by John Michael Morgan
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell & Jackie Huba
CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers by Paul Greenberg
Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader
Agile Selling by Jill Konrath
Aligned to Achieve by Tracy Eiler and Andrea Austin
Amp Up Your Sales by Andy Paul
An Applied Guide to Research Designs: Quantitative, Qualitative, and Mixed Methods by W. Alex Edmonds, Thomas D. Kennedy
Basic Marketing Research by Gilbert A. Churchill Jr.
Consumer Insights: Findings from Behavioral Research by Joseph W. Alba
Adland: A Global History of Advertising by Mark Tungate
Advertising Creative: Strategy, Copy, and Design by Tom Altstiel, Jean Grow
Advertising Secrets of the Written Word by Joseph Sugarman
Ask by Ryan Levesque
Authority Content by David Jenyns
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business by Andrew Macarthy
Building A StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers and Ignite Your Business by Ann Handley, C.C. Chapman
Corporate Communication: A Guide to Theory and Practice by Joep Cornelissen
Crystallizing Public Opinion by Edward Bernays
Effective Public Relations by Scott M. Cutlip, Allen H. Center, and Glen M. Broom
Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby
Advanced Web Metrics with Google Analytics by Brian Clifton
Analytics in a Big Data World: The Essential Guide to Data Science and its Applications by Bart Baesens