Summary of “The Age of Metapreneurship” by CJ Cornell (2017)

Summary of

Innovation and CreativityBusiness Model Innovation

The Age of Metapreneurship: A Guide to Building the World’s Most Impactful Ventures

Author: CJ Cornell
Publication Year: 2017
Category: Business Model Innovation

Summary

Introduction: The New Era of Entrepreneurship

CJ Cornell’s “The Age of Metapreneurship” introduces a transformative approach to modern entrepreneurship, emphasizing the evolution from traditional entrepreneurial practices to a more impactful, socially conscious model. This new era, termed ‘Metapreneurship,’ focuses on creating ventures that are not only profitable but also aim to resolve social, cultural, and environmental issues.

Key Elements of Metapreneurship

  1. Vision Beyond Profit

  2. Point: Metapreneurs prioritize a vision that transcends financial gain, intertwining success with substantial social impact.

  3. Example: Empresas B, a certification for corporations meeting high social and environmental performance standards. Companies like Patagonia embed sustainability into their business models, aligning profit motives with eco-friendly practices.
  4. Action: Develop a clear mission statement that emphasizes both profitability and a commitment to addressing specific social issues. Craft business strategies that integrate sustainable practices.

  5. Systems Thinking Approach

  6. Point: Metapreneurs employ systems thinking to understand and address complex societal problems holistically.

  7. Example: Elon Musk’s Tesla and SolarCity, designed to work in synergy to promote electric vehicles and solar energy solutions, reflecting systems thinking in action.
  8. Action: Map out the ecosystem of the problem your venture aims to solve. Identify interconnected factors and consider how different elements influence each other, then seek synergetic solutions.

  9. Cultural Sensitivity and Diversity

  10. Point: A successful metapreneurship venture embraces cultural sensitivity and diversity, understanding it as core to sustainable business practices.

  11. Example: Airbnb’s global platform, which adapts its services to meet diverse cultural nuances and regulations in different markets.
  12. Action: Conduct cultural competence training for your team. Actively seek diverse perspectives during product development and marketing phases to ensure broad acceptance and relevance.

  13. Leveraging Technology Ethically

  14. Point: Technology is a powerful tool in metapreneurship, to be used ethically and responsibly to foster positive change.

  15. Example: TOMS Shoes utilizes its platform to not only sell products but to also address social issues through its “One for One” business model, offering a pair of shoes to a child in need for each pair sold.
  16. Action: Commit to ethical technology use by setting guidelines and developing technologies that align with your social mission. Regularly review the societal impact of your technological innovations.

  17. Community Engagement and Co-creation

  18. Point: Engaging communities and involving them in the co-creation of solutions ensures ventures are grounded in the actual needs and values of the target demographic.

  19. Example: Local Motors’ co-creation business model involves the community in product development, from concepts to final vehicles.
  20. Action: Establish community forums and feedback channels where stakeholders can contribute insights and ideas. Implement community-driven design processes to foster a sense of ownership and relevance.

  21. Adaptive and Resilient Business Models

  22. Point: Metapreneurs need to adopt flexible and resilient business models that can quickly adapt to changes and disruptions.

  23. Example: Zappos thrives on its adaptive model, maintaining core values while allowing flexibility in customer service and operations.
  24. Action: Develop a resilient business model by ensuring your core operations can pivot or scale without compromising mission integrity. Regularly conduct scenario planning exercises to prepare for potential disruptions.

  25. Purposeful Networking and Partnerships

  26. Point: Building purposeful networks and strategic partnerships amplifies a venture’s impact.

  27. Example: Warby Parker’s partnership with VisionSpring to provide affordable eyewear to developing countries, aligning both organizations’ missions.
  28. Action: Identify and pursue partnerships with organizations that share your social mission. Focus on creating mutually beneficial relationships that enhance both parties’ capacities to effect change.

  29. Embracing Open Innovation

  30. Point: Open innovation encourages sharing knowledge and resources to accelerate development and problem-solving.

  31. Example: IBM’s collaboration through the Open Source Initiative, allowing shared technological advancements and fostering collective progress.
  32. Action: Incorporate open innovation by participating in industry consortia or open-source projects. Promote a culture of knowledge sharing within and outside your organization.

  33. Sustainable Financial Models

  34. Point: Financial sustainability is critical, necessitating innovative approaches to funding and revenue generation.

  35. Example: Kickstarter and other crowdfunding platforms that enable ventures to secure funds while engaging a community of early adopters.
  36. Action: Explore alternative funding sources like social impact bonds, crowdfunding, or venture philanthropy. Ensure diversified revenue streams to buffer financial uncertainties.

  37. Impact Measurement and Accountability

    • Point: Measuring social impact rigorously is essential for accountability and continuous improvement.
    • Example: B Lab’s Impact Assessment tool, which helps companies measure overall social and environmental performance.
    • Action: Implement a robust impact measurement framework, setting clear metrics and periodically reviewing results. Share impact reports transparently with stakeholders.

Conclusion: The Future of Metapreneurship

CJ Cornell’s “The Age of Metapreneurship” serves as a manifesto for the next generation of entrepreneurs. It underlines the imperative to create ventures that marry profit with purpose, advocating for a transformative shift in how businesses operate and influence the world.

By embracing systems thinking, cultural sensitivity, ethical technology use, and innovative financial models, among others, metapreneurs are poised to tackle the complex challenges of the 21st century. This guide not only charts a path for individual ventures but also proposes a collective movement towards a more equitable and sustainable future.

Actionable Steps Summary

  1. Mission Integration: Craft a mission statement that embeds social impact into the core business strategy.
  2. Ecosystem Mapping: Conduct detailed analysis to understand and address interconnected aspects of problems.
  3. Cultural Training: Invest in cultural competence training and incorporate diverse perspectives.
  4. Ethical Guidelines: Develop and adhere to ethical guidelines in technology deployment.
  5. Community Forums: Establish platforms for community engagement and feedback.
  6. Scenario Planning: Regularly practice adaptable scenario planning for business resilience.
  7. Strategic Partnerships: Forge strategic partnerships that align with your mission.
  8. Open Innovation: Participate in open innovation initiatives and industry-sharing consortia.
  9. Funding Diversification: Seek alternative and diversified funding sources for financial stability.
  10. Impact Reporting: Create and maintain a thorough impact measurement and reporting system.

By taking these concrete actions, individuals and organizations can successfully navigate the domain of metapreneurship, contributing to a world where enterprises drive meaningful change.

Innovation and CreativityBusiness Model Innovation