Summary of “The Rise of HR” by Dave Ulrich (2015)

Summary of

Human Resources and Talent ManagementPerformance Management

The Rise of HR – Summary

“The Rise of HR,” edited by Dave Ulrich in 2015, is a comprehensive collection of essays from various HR thought leaders. The book aims to redefine the role of Human Resource Management (HRM) in modern organizations. It emphasizes that HR should be a critical driver of business success through strategic practices and reinforces the idea that HR needs to play a central role in achieving organizational effectiveness and excellence.

Introduction

The primary thesis of “The Rise of HR” is that traditional HR roles focused on administrative functions are outdated. Instead, more emphasis should be placed on transformational roles. By focusing on strategy, talent development, and leadership, HR can help navigate organizations through dynamic business landscapes.

Actionable Step: Reevaluate Traditional HR Roles

  • Action: Conduct an internal audit of your HR department’s activities. Identify administrative tasks that can be automated or outsourced and allocate more resources to strategic functions such as talent management and leadership development.

Section 1: New HR Competencies

The first section of the book delves into the competencies that modern HR professionals need to bring value to their organizations. It also focuses on how these competencies can be acquired and strengthened.

Key Competencies

  1. Strategic Positioner: Understanding the global business context and stakeholder needs.

  2. Credible Activist: Earning trust through results and building relationships.

  3. Capability Builder: Building organizational capabilities like talent and leadership.

Example: Capability Builder in Action

An essay by Jon Younger describes how the HR team at IBM leveraged talent analytics to drive performance and build leadership. They used data-driven insights to develop tailored training programs that significantly improved employee engagement and leadership skills.

Actionable Step: Building Capabilities

  • Action: Implement a talent analytics system to collect data on employee skills, performance, and development needs. Use this data to create personalized training programs.

Section 2: Talent Management

The second section of the book highlights the importance of talent management as a core function of HR. It covers aspects such as acquisition, development, and retention of talent.

Effective Talent Management

Dave Ulrich states that organizations should focus on aligning talent management strategies with overall business goals. This includes creating a strong employer brand, leveraging technology for recruitment, and focusing on employee development.

Example: Strong Employer Brand

In an essay, Sarah Brown talks about Starbucks’ focus on creating a strong employer brand. Starbucks uses employee testimonials and showcases its inclusive culture to attract top talent, leading to better employee retention and customer satisfaction.

Actionable Step: Enhance Employer Brand

  • Action: Develop a marketing strategy that highlights your organization’s culture, values, and employee stories. Share these on social media platforms to attract potential candidates who align with your company’s values.

Section 3: Leadership Development

Leadership development is another critical area discussed in the book. It covers the strategies for identifying and nurturing future leaders within an organization.

Important Leadership Qualities

John Boudreau notes that effective leaders are those who can navigate change, inspire teams, and drive performance. He emphasizes the need for ongoing leadership development programs that include mentoring and training.

Example: Navigating Change

Cisco’s initiative to train leaders on how to manage technological changes within the organization is highlighted. They offered extensive workshops and seminars to ensure their leaders were equipped to handle the digital transformation.

Actionable Step: Ongoing Leadership Development

  • Action: Establish a mentorship program where senior leaders regularly mentor junior employees. Provide regular training sessions on leadership skills such as change management and team dynamics.

Section 4: HR Analytics

HR analytics is becoming increasingly important in making informed strategic decisions. The book delves into how data can be used to drive HR strategies and outcomes.

Using Data Effectively

In an essay, Wayne Brockbank elaborates on how HR analytics helped General Electric (GE) enhance their workforce planning and employee engagement strategies. By analyzing data, GE could pinpoint areas needing improvement and implement targeted interventions.

Actionable Step: Implement HR Analytics

  • Action: Invest in HR analytics tools that allow you to track and analyze key HR metrics such as employee turnover, engagement, and productivity. Use this data to inform strategic decisions.

Section 5: Employee Engagement

Employee engagement is another focal point in the book. Engaged employees are more productive, loyal, and contribute more to the organization’s success.

Driving Engagement

The authors stress the importance of creating a work environment that fosters engagement. This involves recognizing employee achievements, creating growth opportunities, and maintaining open lines of communication between management and staff.

Example: Recognizing Achievements

Tony Schwartz discusses how Google uses its peer recognition program, “G thanks,” to recognize and reward employees’ contributions publicly. This boosts morale and fosters a culture of appreciation.

Actionable Step: Recognition Programs

  • Action: Create a recognition program where employees can acknowledge each other’s achievements. Ensure that recognition is visible to the entire organization through internal communication channels.

Section 6: Organizational Culture

Organizational culture significantly influences employee behavior and organizational effectiveness. The book places emphasis on the role of HR in cultivating a positive culture.

Building Positive Culture

Amy Kates and Greg Kesler argue that a positive organizational culture is one where values are aligned with employee actions and where there is a strong sense of community and purpose.

Example: Cultural Alignment

An example from the book illustrates how Zappos fosters a customer-centric culture by aligning its corporate values with employee behaviors. This commitment to culture has resulted in high customer satisfaction and employee loyalty.

Actionable Step: Align Values and Actions

  • Action: Conduct workshops to help employees understand and internalize company values. Use role-playing exercises to demonstrate how these values can be applied in daily work scenarios.

Section 7: Innovation in HR

Innovation in HR practices is vital for staying relevant in the rapidly evolving business environment. The book provides insights into innovative HR practices from leading organizations.

Fostering Innovation

Jac Fitz-enz discusses how organizations like Google and 3M encourage innovation by providing employees with time and resources to work on personal projects. These companies institutionalize creativity, leading to new products and process improvements.

Actionable Step: Encourage Innovation

  • Action: Implement a policy that allows employees to spend a certain percentage of their time on projects of personal interest. Create a platform where they can share these projects and receive feedback from peers and management.

Conclusion

“The Rise of HR” by Dave Ulrich is a foundational text that comprehensively addresses how HR can evolve to meet the needs of modern organizations. By focusing on strategic positioning, capabilities building, talent management, leadership development, data analytics, employee engagement, organizational culture, and innovation, HR can become a critical driver of organizational success. The book offers numerous actionable insights and practical examples that enable HR professionals to realign their roles and responsibilities for the betterment of their organizations.

In conclusion, the actionable steps provided can serve as starting points for an HR professional aiming to transform their department and align it more closely with the strategic goals of the organization. By adopting these principles, HR can rise to become a pivotal part of an organization’s success story.

Human Resources and Talent ManagementPerformance Management