Human Resources and Talent ManagementPerformance Management
Introduction
“Topgrading: How Leading Companies Win by Hiring, Coaching and Keeping the Best People” by Bradford Smart, published in 2005, is a comprehensive guide focusing on performance management. It is designed to help organizations optimize their workforce by hiring, coaching, and retaining top-tier talent. The book’s methodology combines detailed processes and strategies with real-life examples drawn from Smart’s extensive consulting experience. Below is an in-depth summary of major points and actionable steps derived from the book.
1. The Importance of Topgrading
Major Point: Topgrading is about ensuring that at least 90% of a company’s employees are A Players—those who are high performers and maintain the core values of the company.
Action Step: Begin by defining what makes an A Player in your specific organization. This involves identifying key competencies, skills, and cultural fit.
Example: General Electric, under Jack Welch, famously implemented rigorous talent reviews to ensure managers only retained top-performing employees, thereby drastically enhancing overall company performance.
2. The Cost of Mis-Hires
Major Point: Mis-hires are extremely costly, often running up to 15 times the employee’s salary due to lost productivity, training costs, and potential damage to team morale.
Action Step: Implement a clear process for evaluating the cost of mis-hires within your organization to understand their impact deeply. This can be done by tracking turnover rates and associated costs regularly.
Example: Smart recounts a manufacturing company which, after implementing Topgrading, reduced their mis-hire rate from 50% to 10%, saving millions in operational costs.
3. The Topgrading Interview
Major Point: The Topgrading interview process is rigorous, consisting of detailed, chronological interviews focusing on every job the candidate has had. This helps uncover patterns of success and failure.
Action Step: Conduct comprehensive, chronological interviews that delve into the candidate’s complete job history. Ensure questions are designed to discover factual accomplishments and problems faced.
Example: A rapidly growing tech firm adopted Topgrading interviews and discovered that asking candidates to describe their past job responsibilities and achievements in precise detail helped reveal whether they truly had the experience they claimed.
4. Competency Interviews
Major Point: In addition to chronological interviews, competency interviews focus on specific skills and behaviors important to the organization.
Action Step: Create a list of key competencies required for the role and develop behavior-based questions that assess these competencies.
Example: A retail company needed strong customer service skills among its managerial hires. They developed specific questions targeting customer conflict resolution scenarios, leading to more insightful assessments of each candidate’s abilities.
5. The CIDS (Chronological In-depth Structured) Interview Technique
Major Point: The CIDS interview technique is designed to be foolproof against candidates who might exaggerate their qualifications or experience.
Action Step: Train interviewers within your organization on the CIDS methodology, ensuring they can methodically probe into each period of the candidate’s work history.
Example: A financial services company trained its entire HR team on CIDS, resulting in a dramatic improvement in the quality of hires as interviewers could accurately assess past job performance and predict future success.
6. Scorecard Development
Major Point: Develop a performance Scorecard for each role, specifying clear expectations and measurable outcomes.
Action Step: Create a detailed Scorecard for all critical roles within your organization. Ensure it includes performance metrics, expected outcomes, and necessary skills and behaviors.
Example: An advertising firm developed scorecards for creative director positions which listed expectations such as campaign success rates, client feedback, and teamwork skills, helping align candidate assessments with job requirements.
7. Reference Checking: The TORC Technique
Major Point: TORC (Threat of Reference Check) is a technique where candidates are informed early in the process that reference checks will be rigorous. This encourages them to be honest about their past.
Action Step: Adopt the TORC strategy by informing candidates early that you will contact all past employers, and then rigorously follow through.
Example: A pharmaceutical company began using the TORC technique and found candidates were much more candid about their past performances, resulting in more reliable hiring processes.
8. Coaching and Development of Employees
Major Point: Topgrading doesn’t end at hiring; it extends to developing and retaining A Players through effective coaching.
Action Step: Implement regular feedback and coaching sessions focused on career development and performance improvement for employees.
Example: A consultancy firm held quarterly coaching sessions that were individualized based on team members’ performance metrics and developmental goals, leading to increased job satisfaction and lower turnover.
9. Performance Measurement and Calibration
Major Point: Regular performance measurement and calibration sessions are essential. This ensures that performance appraisals are fair and reflect true performance levels.
Action Step: Schedule regular calibration meetings where managers discuss and align on the performance ratings for their teams.
Example: A telecommunications company held semi-annual calibration meetings across departments, ensuring a consistent and accurate performance review process that identified true top performers and those needing improvement.
10. Succession Planning
Major Point: Effective succession planning ensures continuity and stability by preparing A Players to step into critical roles as needed.
Action Step: Develop a succession planning process that identifies and prepares high-potential employees for future leadership roles.
Example: A Fortune 500 company created a robust succession plan that included leadership training and mentoring programs for identified top performers, ensuring a strong internal pool of candidates for key positions.
11. Culture of Continuous Improvement
Major Point: Building a culture that continually strives for improvement is crucial for maintaining a high percentage of A Players.
Action Step: Foster a culture of continuous improvement by encouraging innovation, learning, and development at all levels of the organization.
Example: A global tech company encouraged its employees to propose new ideas and innovations regularly, leading to many successful projects and improved employment engagement.
12. Performance-Based Management
Major Point: Managing based on clear performance expectations and results is fundamental to Topgrading.
Action Step: Align all managerial processes, from goal setting to performance reviews, around clear, measurable performance standards.
Example: A financial services firm implemented quarterly performance reviews linked directly to business outcomes, ensuring that all employees understood how their work contributed to company goals.
13. Continuous Monitoring and Adaptation
Major Point: Continuous monitoring of the Topgrading process and making necessary adjustments is critical to its success.
Action Step: Regularly review the effectiveness of your Topgrading efforts and be willing to make changes based on feedback and evolving business needs.
Example: A healthcare organization set up a task force to monitor the Topgrading process and provide ongoing recommendations, resulting in a continuously refined and effective hiring process.
14. Employee Retention Strategies
Major Point: Retaining A Players requires continuous engagement, challenges, and opportunities for growth.
Action Step: Develop retention strategies that focus on career development, recognition, and aligning job roles with employees’ strengths and interests.
Example: An engineering firm created a development program that included cross-functional projects and rotational assignments, leading to higher engagement and retention of top-performing engineers.
Conclusion
“Topgrading” by Bradford Smart offers a powerful methodology for enhancing workforce quality through a structured hiring, development, and management process. By focusing on these actionable steps—defining A Players, conducting thorough interviews, developing clear performance metrics, and fostering a culture of continuous improvement—organizations can drastically improve their performance. The practical examples provided throughout the book serve as a testament to the effectiveness of these strategies and underscore the transformative potential of Topgrading.